NEWSLETTER
http://www.unincorporatedmagazine.com/2011/07/20/herbert-hofers-million-dollar-miami-view
Credit:Shane Salazar
Herbert Hofer’s “Million Dollar” Miami View
If you’ve never had the privilege of coming across any of Herbert Hofer’s paintings, put some time aside to check them out; you won’t be disappointed. He uses common societal themes, impregnates them frequently with cats, and somehow draws it all together in a surreal network of color and odd perspectives, extreme vanishing points, and general positive weirdness. Referring to his works as “modern primitives,” his art conveys a dreamy, childhood feel, even if it’s Sloppy Joe’s Bar, with drunken cats lying in the street. After more than 20,000 career paintings, he has yet to paint something abrasive to the eye. They all seem liquid, fun. We search for uniqueness in art, and his style is truly one-of-a-kind. An Austrian native, we caught up with Herbert in his current turf of sunny Miami Beach, and he educated us on what we must at this time admit is a cool, smooth, inspirational career.
The beauty is I get up in the morning, walk by my table and see something and start, and then I look and go “oh, two hrs passed again…” I had a cat for 18 years and she was the star poster 99 Miami Beach Festival of Arts, Relay for Life, Absolute Vodka, Cat Network, and she has been in the last ten thousands paintings. Throughout my career I’ve made over 20,000. There was always a black cat/white cat interaction in many of the paintings and after a while my collectors knew that that was me and my wife since she’s African-American. Only my collectors knew the whole storytelling behind it. It was fun; I lived in my paintings, in my little jungle. I love tropical places.
As an Austrian, Why did you decide to settle down in Miami Beach?
People called us pioneers because we came here in ’88 when it was a slum. Just like the industrial revolution of the 1900’s, Miami was pushed into the digital revolution; people don’t need to have an office in New York or Chicago anymore:, they can be on a penthouse or boat in south Florida. I call it now the “New Atlantis,” this is really what’s happening here. You have people from all over the world coming here: Europeans, south Americans, Asians–from everywhere–and you maybe have in Miami still a problem of less-educated people who fight each other, but world travelers meet in Miami beach for many reasons. They sit in the news café with people from all over the world. Some of them don’t know where Miami is but they know the News Café, and you sit next to someone who’s wearing blue jeans doing a million-dollar deal on their cell phone. It’s totally incredible, what happened here.
Who are you, what you do, and where are you from?
I’m Austrian and at age 22 I left Austria to venture in the world. By trade, I’m an architect. I worked one year in Austria and because of the political situation; the other party took over and fired all the young architects. I was disappointed with the world so I left and was ready to live a hippie life, and adventurer’s life. People used to call me “The Aristocrat Hippie” because I always had clean fingernails, you know? (laughs) That was fun. I lived in a certain style. From there I went to Germany, England, North Africa, and South Africa. I wanted to go to Istanbul and Israel because there were so many beautiful girls and when you’re young this is what’s attractive to you. As a stowaway from Morocco to Istanbul on a ship, my journey began. The ship landed in a completely different place and I was thrown out because they all got arrested smuggling hashish. I stood on the Autostrata in Naples with ten dollars. Finally I hitchhiked to Rome and landed in the middle of the night and walked to the city center. Standing there in the heart of Rome as the sun rose, I thought, “This is beautiful…” and I wanted to stay there for two weeks at least, but became twenty years. One day I saw a man painting so I took out my ballpoint pen and a piece of paper and began to draw the church. Someone bought it, and eventually people called me “L’artista!” I had never had a brush in my hand so I picked some up, got some paints, and started painting in the street, getting paid, and even had an audience with the pope. I have art in the Vatican gallery and started working as a stuntman for a spaghetti western. After several roles I became somewhat of an actor working with Fellini, Robert De Niro, Sergio Leone, and then got carried away to Greek television. I worked in Greece, 50 films in greek language as lead actor on television films. I was a self-taught painter and actor, and since I had a passport—which few people did at the time—I would get calls telling me to go to the airport Monday because I was needed for a film in Hong Kong. I would go there, shoot a movie for two weeks, and then stay there for three months. Then I’d go to Singapore and Indonesia and paint, and I always came back with an exhibition wherever I was.
How did you manage to get these exhibitions?
Well Austria is such a small country, when I went somewhere else I’d go to the Austrian embassy and say, “Put me on the mailing list; I’m an artist.” They would already be familiar with me from internal writings and I would go to other embassies as well, like the Greek embassy, for example, since I was a TV star in Greece. I would hold a “throwaway” exhibition in the villa I rented and by the time I got around to all the embassies I had nine ambassadors, their friends, their wives…I even wrote the mayor, presented a painting and said, “thank you for the hospitality”. I had my next exhibition in Washington DC and met the president of Indonesia while there. Some of the places I went to were much safer back then. You can’t go to the Ivory Coast, Ghana, Egypt, Iraq, or Iran and do what I did with as much ease anymore.
When you grow older, things change. The third world, as adventurous as it was, became the fourth world. As an artist, I’m on the front lines of business. My sales depend on whether or not people can afford luxury items. Nowadays, people need gas, need food…all the things that are more important. Because of my lifestyle, my career, my affinity for travel, I found myself being sent to certain areas of the world to analyze the political climate.
http://www.unincorporatedmagazine.com/2011/07/20/herbert-hofers-million-dollar-miami-view-part-2/
Credit:Shane Salazar
Being so well-traveled…why Miami Beach, specifically?
It can seem claustrophobic at times since you’re five hours from everything, but I came here at the perfect time. In the 80’s it was a slum; nobody wanted to live here and I thought, “Why not? It’s a beach, you’ve got palm trees…”
What made you want to be an architect?
I wanted to build dream castles. After the war everything was destroyed. I wanted to fix things. Little did I know as an Austrian at the time, we have professional aristocracy. In Austria, if your grandfather was an architect, and your father, you would just take over. But if you come from a working class family and become an architect you have to fight certain obstacles that other people don’t have. In America, a child may not even be born and yet they’ve already been written into Harvard or whatever school, you know? So, as a normal mortal you don’t really have a chance. This was the only mistake I ever made, choosing a profession where I would not be on top of the world; I would have to really work. I’m happy I did it, though, because it fulfilled my desire of that I wanted to do.
I lived in this small little town and I wanted to know: “What is beyond those blue mountains?” When I got a chance to go over those blue mountains a different adventure was waiting around every corner. It was very attractive and I’m so glad I did it because most people work all their lives at a job they hate in a place they despise and they say, “When I retire I’m going to go on a cruise, I’m going to vacation, I’m going to travel…” But you can’t do it then. When you’re old you get tired, you want to go to bed, and you can’t sleep in strange beds because your back hurts or whatever, so I’m glad I did it because now that I’m getting old, I’m never bored. Even if I sit and stare at the ocean for hours, I have these little movies playing in my head. If someone mentions Kyoto, I go right back. I can remember all the little temples, the feel of the streets. I’ve had adventures that people only read about in travel catalogs.
What other jobs have you had in your past?
I never had a job. I was either painting or acting.
That’s awesome. And now you’ll never have to go down that road.
I sit at home in the morning, looking out the window, sipping my coffee, listening to the news about two fatalities, some rollover on the highway, and it’s sad that people sometimes drive two hours to work at a shitty job and then drive two hours home and are too tired to spend time with their girlfriends, their wife, their kids, their friends. They’re grumpy, and when the economy sinks, they snap. They may be the nicest people but they snap because they are overstressed and can’t take it anymore. You can’t pay your rent. Most of the sicknesses–cancer, for example–come from stress. They are directly caused by stress.
What advice would you give people our age, people in the latter half of their twenties?
Discipline and Responsibility. With those two things you can become a rocket scientist. Whatever you learn in school…you can never really use it in real life. It was never my game. I was a dreamer; I was building castles in my brain. I couldn’t use anything I learned in school except those two things, discipline and responsibility. I had things to take care of. I never depended on a government to bail me out. I’m a citizen of the world. This is me. I also learned something from the movies. I learned form being an actor that I’m the center of the world. I am the center of the universe. Right now, Shane, with you…it’s like we’re shooting a movie. I’m the lead actor; you’re my co-lead. I decide if I want to shoot a Drama. I decide if I want to shoot a comedy. I want to shoot a cool movie every day, me as the lead actor. I love beauty around me because I don’t want to shoot a horror movie. My movie is cool! This is my life. Do you understand what I’m trying to say?
Yes, absolutely.
I told my wife to always act as if there’s a camera on her “because then,” I said, “you’ll always be a lady.” This is the secret. This is the key that few people understand. There’s a span from birth to death and you have to fill it up with fun. People look at Miami and say to me “Wow! You live in a nice place!” And I say “Why don’t you? You moved to Pittsburgh because of a job. I found a nice place, moved there, and then looked around and said, ‘what can I do?’” I never became a slave to a job or an income. I never did it for money. I did it to survive, to be happy. Kids ask me if an artist can make any real money. To that I say that there are plenty of artists out there who do what they love and bring in enough to support their family. If you want to make real money…become a bank robber or a bank director. I’ve been married for 40 years. Whatever I do, I have a wife who leans over in the morning and says, “I love you.” This is a success.
http://www.unincorporatedmagazine.com/2011/07/25/the-mondays-with-herbert-hofer/
What do you think of Monday’s?
To tell you the truth, I have no Mondays. I have no Tuesdays. I have no Wednesdays. Every day’s a Sunday for me.
Are your Monday’s typically stressful or peaceful?
I’m not stressed but I scream when something is not going my way. People say, “You will have a heart attack,” and I say, “No, that’s the only way to get it out.” The people who swallow their stress are the ones who have heart attacks.
How do you get your day started? Do you use an alarm clock, drink coffee or eat breakfast?
No alarm clock. I drink coffee in the morning, one cup black with sugar. I’ve trained my brain so well that I wake up on the minute whenever I want to. I need to wake up at 3:00, I’m maybe 1 minute before 3, looking at the clock. I usually don’t eat breakfast.
Tags: actor, featured, Florida, herbert, hofer, miami, Monday's, painter
Category: FEATURED, HAPPENINGS, The Mondays
January 25, 2011
Mr. Emilio Estefan
Estefan Enterprises
420 Jefferson Avenue
Miami Beach, FL 33139
Dear Emilio,
On behalf of the Miami Beach Chamber of Commerce, we would like to take this opportunity to present you with an original art work, created by South Beach artist, Herbert Felic Hofer. This commemorates the occasion of your receipt of the Aaron B. Perry Innovation in Business Award as part of the Annual Champions of Business Awards Luncheon on January 26, 2011 at the Eden Roc Renaissance Resort and Spa.
Both you and the artist have similar visions of Miami Beach and have fostered your art here on this island. Mr. Hofer relocated to Miami Beach from Austria, and since has memorialized all of the Art Deco architecture, arts and events in South Beach. His unique artwork has been held in exhibits in over 25 cities worldwide.
We hope that you accept this beautiful artwork from Mr. Hofer. Again, Thank you for your continuous support of the Miami Beach Chamber of Commerce.
Sincerely,

Jerry Libbin
President & CEO





“Austria and the World 2010”
Exihibition of 2 artists and friends
Dani Ma’rais Photographie Austria
Herbert Hofer Paintings USA
Great news for my international friends and collectors, I will
have a gallery exhibition in Austria with my paintings together
with Austrian artist Daniela Marais, who I met a few years ago
at her Art Basel debut in Miami and fell in love with her art and
her philosophy as a young European, "kunstler". The up coming show
featuring Daniela’s photographic impressions and acrylic
dreams of Herbert Hofer will open on June 17. 2010 at 7:00PM
in
Stadtgalerie Wiener Turm -Wiener Gasse 11 A- A- 2460Bruck an der Leitha,Austria-Europe
Die Künstler:
Dani Ma’rais – künstlerische fotografie (A) & Herbert Felic Hofer - Malerei (USA)Titel
: „Austria and the World“Eröffnung:
Donnerstag 17 Juni 2010Beginn:
19 UhrMusik:
Susanne Hell, Walter Hof und Michael Kunz (Gesang & Gitarre)Ausstellung vom 19.Juni bis 01 August 2010
Stadtgalerie Wiener Turm
Wiener Gasse 11 A
A- 2460 Bruck an der Leitha
Europe
Öffnungszeiten im rahmen der Ausstellung:
Donnerstag 14 – 20 Uhr
Samstag 10 – 18 Uhr
Sonntag 10 – 18 Uhr
Informationen über die Ausstellung unter +43/676/7062187 Email: daniela@marais.at
Über die Künstler:
Herbert Felice Hofer
Siehe großen Presse Text im Anhang(Hofer Biografie) www.herberthofer.com
Herbert Felic Hofer ist 1946 geboren in Wiener Neustadt. Er studierte Architektur an der Universität Wien und arbeitete als Innenarchitekt in Deutschland. Seine Reisen brachten ihn durch Europa und nach Afrika. Seine Freundschaft mit Federico Fellini führte ihn nach Rom, wo er als Schauspieler tätig war.
1988 kam er nach Miami Beach und begann dort mit seiner – wie er es nannte – Malerei der „Modernen Primitiven Kunst.“
Seine Kunst ist modern und hat ein wenig mit spezifischen Kulturen zu tun. Er präsentiert sein eigenes Suchen nach dem Paradies, seine Kunst ist wie ein Fenster zur Fantasiewelt das er selbst kreativ gestaltet. Vibrierende Farben, florale Dekorationen und die Qualität magischer Träume sind in kindlich wirkenden Bildern festgehalten. Er sagt zu seiner Kunst „ sie ist wie ein Fenster in eine kreative Welt, die ich gestalte“
Seine Werke kann man bezeichnen als Wegweiser zum Licht der Hoffnung, Sonnenschein der Freude am Weg zu einer neuen exotischen Welt.
Herbert Felic Hofer ist als einer der wenigen Künstler, der seit 1995 in der „ Hall of Fame“ vertreten ist. Seine großartige Ausstellung „ Search for Paradise“ in Washington D.C. brachte ihm den U.N. Peace Price 1984. Sein Werk war das Titelbild 1995 auf den Southern Bell Yellow Pages, dem offiziellen Poster vom Miami Beach Festival of the Arts 1999 in über 25 Städten und 10 Ländern.
Er stellte in der ganzen Welt aus, unter anderem auch in Sizilien, Malta, Rom, Kenya, Schweden, Griechenland, Indonesien, New York.
Seine Bilder hängen in vielen privaten Sammlungen, unter anderem bei Federico Fellini, Pope John Paul II , Robert de Niro, Lena Horne, Gloria und Emilio Estefan und Luciano Pavarotti.
Dani Ma’rais
D
ani Ma’rais zeigt ihre heißen Boliden in den schrillsten Farben mit einem Hauch von amerikanischen Kitsch. Marais geboren 1975 in Hainburg (Austria) lebt und arbeitet als freischaffende Künstlerin in Bruck/Leitha. Ihre Werke umfassen die Vertiefung und den Ausdruck der Wirklichkeit auf künstlerischer Basis.
dani ma´rais was born in 1975 in Hainburg on the Danube. Now she lives and works in the town of Bruck an der Leitha in Lower Austria. From 2000 to 2004 she studied „Interdisciplinary exposition of art and artitistic strategies" with particular focus on artistic photography and Art/Design, at the Viennese art school „kunstschule.at“.Since 2000 ma´rais has shown her works at a number of exhibitions in Austria, Germany and the USA. Her works - exhibited at the „Stadtgalerie Wienerturm“ in Bruck an der Leitha in 2010 - are the artistic outcome of an extended trip to the US during the spring of 2010. They demonstrate, expand and reflect the American reality from an artistic perspective.In her position as curator and from 2009 as manager of „Stadtgalerie Wienerturm“, ma´rais repeatedly and intensively dedicates herself to the process of artistic creation and arts communication in her hometown. www.marais.at
dani ma'rais
Werkstatt für Interdisziplinäre Kunst
A-2460 Bruck an der Leitha
+43(676)7062187
PS: To My Collectors in the USA , we deliver ! the Artist.

Exibition of Austrian South Florida Artists Herbert Felic Hofer and Monika Watson on Thur. September 25, 2008 at 6:30 PM at Galerie Impact in Wiener Neustadt, Austria
A brand new season of events at O gallery!
240 W. Tampa Ave., Venice, FL 34285 941.228.2627
Herbert Hofer “The Austrian Primitive”
October 17, 2007 through November 13, 2007
Artist’s Reception Wednesday October 17, 5:30 to 8pm
“I love the rhythms of life, the strong light and colors of South Florida,” declares artist Hofer, who moved to Miami Beach from his native Austria, in 1988. Hofer’s recent paintings will be shown at O gallery beginning October 17 through November 13, 2007.
Herbert Felic Hofer was born in Wiener Neustadt, Austria in 1946. He studied architecture at the University of Vienna and worked as an interior designer in Germany before embarking on a search of adventure. His travels took him throughout Europe and Africa. His friendship with film director Frederico Fellini resulted in a stint as an actor in Rome.
Hofer calls his paintings “modern primitives.” “Other primitive artists have not traveled outside their countries as I have,” he observes, “limiting their scope to the issues of their own countries. My art is modern and has little to do with specific cultures. It represents my own search for paradise in the present and future world. My paintings are like windows to a fantasy world that I create.” Hofer’s work reflects the customs of many cultures and is typified by intricate design, vibrant color, and abundant floral decorations, which convey a sophisticated, yet childlike, magical dream quality.
His work has been called “a shining, guiding light of hope, and a ray of sunshine, of joy that helps us survive the negative, destructive aspects of modern society, and transports us to a new, incredibly exotic world.”
Herbert Hofer was inducted into the International Hall of Fame in 1995. His famous exhibition “Search for Paradise” in Washington, DC, earned him a UN Peace Prize in 1984. His work has appeared on the cover of the 1995-96 Southern Bell yellow pages, on the official poster for the 1999 Miami Beach Festival of the Arts and in exhibits in over 25 cities in 10 countries. It also resides in many private collections including those of Fellini, Pope John Paul II, Robert de Niro, Lena Horne, Gloria and Emilio Estefan, and Luciano Pavarotti.
FOR IMMEDIATE RELEASE News Release
February 12, 2007 Contact: Randie Hofer
1390 Ocean Drive, Suite 305
Miami Beach, FL 33139
(305) 531-3105
LOCAL SOUTH BEACH ARTIST TO PRESENT WORK IN AMSTERDAM
MIAMI BEACH – Local South Beach artist, Herbert Hofer is appearing in a one-man show in Amsterdam from February 14 through 25, sponsored by War Child International. War Child International, started in Holland, is a network of independent organizations, working across the world to help children affected by war.
Hofer, Austrian born and currently the only resident artist on Ocean Drive, was introduced to Dutch investor, Fritz Boers who recently purchased the property at 524 Ocean Drive, by local “kingmaker” and celebrity in his own right, Jack Donahue. Fritz Boers, a partner in Gallery Goda, in Amsterdam fell in love with Herbert’s work and encouraged the artist to hold an exhibition there.
Hofer’s colorful, whimsical style makes his artwork a perfect match for this worthwhile children’s organization. Although Herbert Hofer has traveled the world displaying his art, his love of the South Florida climate has kept him close to home in recent years. However, he’s always excited to show his work outside of America and promote the paradise he lives in. “I would like to reach out to future generations with my language and philosophy. My work portrays love and friendship and makes people happy. There are no weapons and no ugliness in my paintings,” said Hofer prior to leaving for Amsterdam.
The signature artist of Ocean Drive, Hofer’s work is collected by such luminaries as Luciano Pavarotti, Gloria and Emilio Estefan and Robert DeNiro. Always one to give back to the community, his charitable involvements include The American Cancer Society, The Cat Network, Restoration for the Versace Mansion and the Miami Beach Festival of the Arts.
Jerry Libbin, Miami Beach Commissioner, delighted to learn of the exhibition in Amsterdam, said “Whenever we have the opportunity to showcase Miami Beach through a representative of Herbert Hofer’s stature, we feel very fortunate.”
Austria’s Ambassador to Holland, Dr. Erwin Kubesch, will introduce Hofer at the opening on Saturday, February 17th and the artist will donate a percentage of all purchases from the exhibition to War Child International.
More information about Herbert Hofer can be found on his website www.herberthofer.com.


The Artist Who Painted For The Late Pope John Paul II, Returns To Maitland Art Festival By Gerhard J. W. Munster

Born just after World War II in Wiener Neustadt, a small town west of Vienna in Austria, Herbert Felic Hofer began his love for canvas while he studied architecture at the University of Vienna
He worked as a window dresser at a major German department store and soon realized there is more to this world than most people saw.
He traveled extensively throughout Europe and Africa, met film director Frederico Fellini and ended up as a film actor in Rome, Italy.
While in Italy he began dabbling in what he calls “primitive“ paintings, and soon realized that his colorful, yet simple and very whimsical style was perfect for the fashion/buying mood at the time. Herbert realized his calling and has since painted hundreds of paintings, most of which have a cat or two in there somewhere. It was then when he called himself “The Primitive Austrian”
Herbert’s continuing search for “paradise” is reflected in just about every one of his creations.
Hofer fondly remembers the day he and his wife Randie were granted an audience with the Pope to present to him a specially commissioned painting called “Navigator of the ship called Faith”. Almost 22 years ago almost to the day his Eminence passed away. Hofer remembers the conversation well, they both liked art, both were actors when they were younger. He fondly remembers Pope John Paul II as an extremely warm person, down to earth, yet with a kind, but piercing look.
“I’m a very lucky man to have met the Pope in person and to have this wonderful memory, says Hofer.
His list of collectors is more than impressive. The late Pope John Paul II has a collection at the Vatican, Luciano Pavarotti, “I’ll be Back” Schwarzenegger, Gov. Jeb Bush, Gloria & Emilio Estefan, Robert DeNiro, The City of Miami, Rev. Jesse Jackson, Jamaica’s President, Edward Seaga, Isabel Sanford, TV Actress “The Jefferson’s”, Gerhard & Karen Munster, Several Austrian Embassies in various countries, the list goes on and on.
His paintings made it on the front page of the 1995-1996 Miami Yellow Pages. This Austrian has done his share of travelling, His exhibitions were in California, Georgia, New York, Mombasa, Kenya, Austria, Alaska, Rome, Sweden, London, Greece, Sicily and the list goes on.
One wonders how all this is possible? Well he had some help from his wife of 33 years “Randie”.
This Austrian looks quite a bit like Hulk Hogan. Randie his Afro-American wife, born in Detroit, Michigan, is an ex-airline stewardess and cancer survivor. She travels to all the shows and according to him keeps him not only straight, but highly motivated.
I’m a lucky guy, he says, and during this chat at his artist’s booth at last year’s Maitland Art Festival, he confesses that he loves the hot weather of South Florida. Both the weather and the atmosphere reminds him of the Mediterranean.
His Studio and Gallery is located at 1390 Ocean Drive, Suite 305 in Miami. You can visit him either there or write to him at www.herberthofer.com, he said.